Approach
User Intent First
Content strategy starts with understanding user need, and not just what brands want to say. I make decisions shaped by relevance, clarity, and timing to ensure content serves real intent.
Storytelling Meets Data
With a foundation in visual storytelling, I combine creative intuition with data and search behaviour to align narrative with user intent and performance at scale.
Scalable Thinking
Strategy succeeds when it extends beyond a single campaign. I build frameworks and workflows that allow content to grow across markets, formats, and teams while maintaining consistency and quality.
Cultural Awareness
From live global events to everyday search moments, strategy adapts to cultural sensitivity, relevance, and evolving user behaviour to remain timely and responsible.
Past Projects
Live Event Strategy
Cross-Functional Collaboration
Global Audience Strategy
Content Scalability
Metadata Optimization
High-Volume Content Management
Editorial Workflow Design
Live Event Strategy Cross-Functional Collaboration Global Audience Strategy Content Scalability Metadata Optimization High-Volume Content Management Editorial Workflow Design
Tokyo Olympics & Paralympics
Live Event Content Strategy
Designed a real-time content workflow ensuring event imagery and stories moved seamlessly from live coverage to product.
Built a system that balanced speed, accuracy, and editorial quality during high-volume moments.
Impact
Reduced duplication and latency in live content delivery
Ensured relevance and diversity across events and geographies
Enabled scalable workflows for future live events
Search
US Elections
Content Curation
Salesforce
Quality Assurance
User Experience
High-Sensitivity Content
Content Verification
Google Search US Elections Content Curation Salesforce Quality Assurance User Experience High-Sensitivity Content Content Verification
U.S. Elections 2020
Information Clarity at Scale
Led quality assurance and visual curation, replacing low-quality
imagery with verified high-resolution assets through candidate
outreach and editorial review to ensure accuracy, consistency, and
neutrality across sensitive information
surfaces.
Impact
Improved image quality and accuracy across Knowledge Panels through structured QA and visual curation
Strengthened consistency by establishing clear evaluation and curation standards
Increased user trust through reliable, verified visual information and cross-functional alignment during high-sensitivity moments